Technologies

We're building the core technologies that will change the way TV advertising is transacted, starting with the data and decisioning used to activate CTV and FAST ads.

TECHNOLOGY

Vertex Engine

Subjective's proprietary vector-based contextual engine indexes complex content like videos at scale. We've indexed millions of minutes of premium video to help make advanced predictions on audiences based on viewing content.

  • Video, Audio, Text, & Complex Content.
  • Realtime Streams & Channels.
  • Predictive Indexing.
  • Editorial, Audience, & Production Data.
TECHNOLOGY

Predictive Decisioning API

Predicting the best placements for your campaigns is complicated. Subjective's realtime bidding models and DSP allow us to capture inventory that exactly matches the creative and goals of your campaign.

TECHNOLOGY

Ethos MCP

Agentic platforms will power the future of advertising. The Subjective MCP is a connective layer between AI agents and your inventory. Allow agents to transact on your ads, using Subjective's powerful data layer, from within any major agent platform.